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Navigating the Sensorial Assault Of Sales Tactics In India
There’s a target on your back the moment you enter the store.
Introduction
I just got back from the gas station, or as we like to call it here, the petrol bunk. I had gone to fill up the car for a short city commute which my family would be taking later in the evening. And considering the nightmarish traffic and commute times to basically anywhere during any time of the day, it is considered pragmatic to fuel up whenever one isn’t in a hurry or has a time bound reason to be somewhere. Barring early morning and late night queues from office going professionals who don’t have the time to fuel up during any other time of the day, the scene at the petrol bunk is relatively placid and stress free during the afternoons. And hence, we usually make the very best of it.
In fact, I didn’t even have to wait behind any other car or queue up for minutes together as no one else was fuelling up and I was the only one there.
No sooner had I entered my fuelling bay and turned off the ignition, did a barrage of questions get hurled towards me like a jungle tribe shooting a hail of arrows to hunt down an enemy in the forest.
The first request was for opening up the cars bonnet to conduct a quick check on engine oil levels and probably some other stuff…
